CRO in the Nursing profession

The Nursing profession is intertwined with copywriting… pin drop silence.😶

Let me walk you through this analogy.

Not too long ago I had the opportunity to partake in an outreach to 12 communities, educating and vaccinating children within the ages 0-5 years (tell me congratulations.😁). And that was where it struck me! No, not lightning.😄 the 'thought'.

And yes, I offer quality Nursing care when I'm not playing around with words.

I realised that while educating mothers on how important vaccinations helped protect their babies, I was leading them through a funnel to eventually convert them and make them take 'that action'  (vaccinate their babies).

Nursing is really just another way I get to convert clients/patients to the wellness spectrum of the illness-wellness continuum.

The science of Nursing has a lot more to do with:

1️⃣ Generating leads — Outreaches, seminars to educate people on why healthy living is key.

2️⃣ Sales conversion — Selling the idea of 'preventive instead of curative health care' to MORE people. 

3️⃣ Conversion rate optimization — Ensuring said client/patient implements genuine and positive action in improving their health.

Ergo, why I enjoy outreaches, health education seminars, one-on-one interviews…

It's a great way for me to study and understand my target audience both in health care and conversion copywriting.